December 1st, 2014
As Gittings expanded its reach, I was hired to generate a tagline that described the studio's services, as well as its expansion into the New York City area. The headline is a nod to the familiar song, "New York, New York."
The tagline "Consistent. Imaginative. Global." conveys the message that photographs by Gittings have a creative style that doesn't vary across firms and that the studio is available to shoot at legal offices around the world.
I also created all web content for www.gittings.com.