The Making of a Retail Experience
MetroNational - June 12, 2003
In 2003, I had the pleasure of working with MetroNational, a privately held real estate investment, development and management company that owns and manages approximately 9 million square feet of commercial real estate properties in the greater Houston area.
My assignment was to craft a narrative that would describe the $300 million redevelopment of Memorial City Mall, one of MetroNational's holdings.
Having grown up in the Memorial neighborhood and frequented this shopping area, I reimagined the mall as a 20th century marketplace--a gathering space which has always been the heart of a community, providing a place for people of many generations and backgrounds to connect with friends and neighbors on common ground.
They loved it.