As a native Houstonian, I was contacted by Creative Living magazine to write about my hometown for their 'American Traveler' column.
My portfolio includes published articles, annual reports, press releases, taglines and headlines, marketing collateral, case studies, brochures, and more. Whether working as a copywriter in an ad agency, a communications director for a non-profit, a web editor in a government agency or throughout my many years as a freelancer, meeting the needs of my clients and exceeding their expectations has always been my highest priority.
Following a $10M redesign at the LBJ Library, we needed a fact sheet to provide information about our new exhibits to tourists, prospective visitors, and the...
This client requested a brochure advertising graduation portraits that would appeal to high school students as well as their parents.
This article explores the variety of ways personality and aptitude tests help people choose a school, hire the right person, and find the profession that's b...
Providing new legal portraits to attorneys in 23 cities across the country was no easy task. This client requested a case study that outlined the challenge, ...
Pro Camera engaged me to profile two Houston photographers--Brad Mariage, a portrait photographer with Gittings, and Richard Payne, an internationally known ...
This is one of the many videos that I scripted, directed and produced while working as web editor at the LBJ Presidential Library in Austin, Texas. Library D...
Picture This: Simplifying the logistics of creating firm-wide attorney website portraits
Case Studies
A Houston-based portrait studio that works with corporations across America and around the world needed a case study to demonstrate their ability to provide ...
For this article, I interviewed Patricia Martin, whose book RenGen explores the emergence of a generation on the verge of a second renaissance.
While teaching at El Paso Community College, I had the opportunity to spend a week in a Spanish immersion program in Costa Rica, with expenses paid by the co...
After the movie Eat, Pray, Love was released, I began thinking of ways that people could rediscover their life's passions right where they live. This article...
Minority Rule - How administrators at EPCC meet the needs of a multicultural population
Published articles
During my time teaching English at El Paso Community College, the school was awarded a large grant for successfully meeting the needs of its largely Hispanic...
Creative Living, a publication I've written for since 1977, asked me to write this buyer's guide focusing on e-readers just after they hit the market in 2010.
To accurately describe new equipment which was given to the hospital, like the Secure Digital Forensic Imaging System that was donated to the UMC Crime Victi...
How Am I Doing? Even in a success-oriented culture, "making the grade" can be hard to define
Published articles
This article explores the concept of success in a culture that values it over almost everything else and illustrates a number of ways it can be defined.
This client travels during the summer to photograph families, couples and children in destination settings and vacation homes. They requested a marketing let...
In a shaky economy, custom portraits are often among the first luxuries families choose to do without. This client requested a marketing letter that would in...
As Communications Director for the Houston Arts Alliance, I wanted to educate the community about the city's vast public art collection. After interviewing s...
When I joined Houston Arts Alliance as Communications Director, I wanted to create a tagline that conveyed their mission as the funding source for all city a...
While typically used in a pejorative sense, the word "prejudice" simply means "prejudgment." Over time, we all tend to generalize or stereotype individuals o...
